Raja joined Mastercard in 2013, bringing with him rich experience as a global executive, managing large P&Ls, and driving business transformation across multiple industries and geographies. Prior to that, Mayur Gupta was the Chief Marketing Officer at Freshly where he led a team of brand marketers, growth hackers and data scientists to make Freshly an iconic lifestyle brand while driving breakthrough business growth. He sits on the Board of Directors of the Sultana Education Foundation and the Board of Trustees of CancerCare. His book explores the collapse of traditional marketing, the technology that is changing everything, and the way tech changes are conditioning people to interact with brands. He is a former Assistant Secretary of State and he also worked on Capitol Hill as the National Security Advisor to the Senate Majority Leader. In his capacity as president for Asia Pacific at Mastercard and a member of the Global Management Committee, Ari Sarker oversees all of the companys activities in the region including business strategy and operations, product development, sales and marketing, and relationships with governments, regulators, banks and merchants. Prior to this role, Ajay was the president of Mastercards Digital Payment Services, where he led the development and growth of the business, helping to establish Mastercard as an industry leader and pioneer in this space. Michael is a member of The Business Roundtable, The Business Council, the U.S.-India CEO Forum, the International Advisory Panel of the Monetary Authority of Singapore, and The International Business Council of the World Economic Forum. For more than 20 years, Shamina Singh has been on the front line of developing and implementing solutions to make the global economy work for everyone, everywhere. She is a member of the Board of Directors for WWE, The Ad Council, USO Metropolitan Washington and Children's Hospital of Pittsburgh Foundation. CMOs have been tasked with both economic recovery and finding new paths for growth, addressing social issues, pursuing innovation, improving diversity, and accelerating vaccine distribution. He and his team drive financial inclusion and inclusive growth efforts and work to develop new businesses key to the companys strategic growth. He has over fifteen years experience in the financial industry, holding senior roles at Banco di Sicilia, Capitalia Group and Goldman Sachs. On Sale: 02/09/2021 Price: $27.99 Marisas leadership through the COVID-19 pandemic while stewarding this transformation helped drive record sales for the company while being recognized as the #3 Best Marketer of the Year by AdAge (and the only retailer to make the list). Mastercard partners with #Polygon to launch #Web3 musician accelerator program. Transformative business leader with substantial senior management experience across different geographies around the world. By Sarah Vizard 19 Feb 2019 10:25 am. Publisher HarperCollins Focus. He is a Buddhist and lives in New York with his wife and two daughters who help do his Human Revolution each day . He has also helped lead a team that co-created and customized solutions for some of the largest issuers across the globe. In 2018, Mastercard created the Mastercard Impact Fund with an initial $500 million investment. . Among her many contributions, Stephanie has been the driving force behind WWEs Womens Evolution, which has given female performers an equal share of the spotlight both in and out of the ring. Prior to joining Mastercard, Satvinder was at Deutsche Bank where he was on their Global Executive Committee for Corporate and Investment Banking (CIB). 30 January 2020. Riot worked with Nielsen to help evaluate the in-game branding, and the L.A.-based publisher says the data shows that it will instantly become one of its most valuable deliverable assets.. Mastercard chief marketing officer and president of the World Federation of Advertisers Raja Rajamannar spells out his views on balancing relevance with consumer . Chad Wallace isExecutive Vice President of CommercialSolutionsat Mastercard and a member of the Management Committee. Whenever a change happens, consumer lives are impacted, so insights remains vital in the future of marketing. Chief Marketing & Communications Officer. His team scrambled to put together an experience package to offer travel promotions to Bali. He was also the first Chairman of Sangeet Natak Akademi in New Delhi. The first is the elimination of the CMO role, which weve seen in companies like Johnson & Johnson and more recently, General Mills. Among her many other honors, she has been named a Power Player by the National Retail Federation, a Restaurant Business Power Player, an Adweek Brand Genius and the She Runs It 2017 Woman of the Year. THE AD COUNCIL, ON BEHALF OF NON-PROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES . By Michaela Jefferson 8 Jun 2021. Ling Hai originally joined Mastercard in 2010 to serve as division president of Greater China, a role he held for four-and-a-half years. Under her leadership, the Adobe brand has become synonymous with creativity, digital marketing and the design and development of transformative digital experiences. A jury of leading global CMOs unanimously selected Raja Rajamannar, chief marketing & communications officer and president, healthcare business at Mastercard, as winner of The One Show 2021 CMO Pencil, honoring the brand marketer behind the world's single most impactful idea on a brand's business from the past year. Prior, Michael was Senior Vice President of Personal Payments, where he created Mastercard Send and HomeSend platforms. She elevated store marketing across Taco Bells 7,000 units and transformed the digital business, doubling those channels sales and tripling the customer database in one year. His oversight included everything from big data and analytics, media and content, eCommerce, CRM, mobile, social as well as driving innovation through a network of start ups, incubators and VCs. "Our sponsorship deal with the BCCI is coming to an end in March 2023. Shamina is the founder and president of the Center for Inclusive Growth, the social impact hub of Mastercard. Ann received her B.A. Revisiting outdated practices will be vital for the future health of the marketing function. He practiced law for many years at Steptoe & Johnson in Washington D.C., and is the former Vice Chairman of The Asia Group, a leading international consulting firm. In partnership with The V Foundation and Childrens Hospital of Pittsburgh, Connors Cure has raised $3.5 million to date. Jennifer Erickson is the Executive Vice President of Communications at Mastercard and a member of the company's management committee. He had to spend millions on legal expenses. Related posts. His organization delivered always-on, data driven, and contextual experiences for both fans and artists; inspiring behavioral change and ongoing participation; maximizing top line growth Prior to GE, she spent more than 15 years at Motorola, serving as vice president of global communications before being elevated to chief communications officer for Motorola Mobility when its consumer and professional businesses were split into two companies. Mastercard, Rajamannar said, decides its marketing investments based on the size of the opportunity, the price of the opportunity, and the . His team also drives the vision and strategy to establish a data-inspired marketing and growth engine for both the direct-to-consumer as well as B2B part of the business. Most recently, Michael was Executive Vice President, National Accounts, leading Mastercard's relationships with large U.S. financial institutions including Bank of America, Wells Fargo, Capital One and US Bank. During his tenure, Mike worked to open foreign markets forU.S. goods and services, reach landmark trade agreements and enforce therights of American workers, farmers and firms. He's also the President of the company's Healthcare Business division. He was responsible to actualize Freshlys mission to breakdown the barriers for healthy eating and inspiring a hundred million people to unlock their full potential to thrive. He holds a Master of Business Administration from the University of Pennsylvania's Wharton School, where he was a Palmer Scholar, and a Bachelor of Science in Economics from Duke University. Ajay is also a strategic advisor to the World Economic Forum, serving on the Executive Steering Committee for Digital Trust and as a Co-Chair of the Global Council on Cybersecurity. ISBN13 9781400223954. Earlier in his career, Raja held senior management roles with Asian Paints, Unilever and Citibank. He is credited with successfully changing Deutsche Bank's positioning in the market, which was recognized in September 2016 as the Best Global Securities Services Bank from The Banker magazine. In 2014, Mayur was recognized as one of the 40 under 40 leading marketers in the industry by BrandInnovators and also received the CMO Programmatic Award by the CMOClub. Leave a Reply Cancel reply. In February 2020, Marisa joined Lowes as executive vice president, chief brand and marketing officer, charged with transforming Lowes marketing as well as corporate and consumer communications, community relations, and events planning and execution. He has worked in the Seattle, New York, Sydney, Montreal, Chicago, Los Angeles and Paris offices helping a wide range of clients with iconic brands drive growth. Jennifer serves on the board of directors at Fair4All Finance and at ICM Mobility Ltd. She holds a Bachelor of Science in statistics from Lehigh University and a Master of Science in statistics from Iowa State University. Bozoma Saint John was named CMO of Netflix in June 2020. Raja Slots Net Worth. Michael brings 25 years of payments, product management and technology experience to his role. He also manage a number of Forbes lists including Worlds Most Valuable Brands, CMO Next, and 30 Under 30 (Marketing & Advertising). Mark has an MBA from Imperial College Business School, University of London, and a Bachelors degree in Economics, also from London University. Raja has overseen the successful evolution of Mastercards identity for the digital age, pioneering Mastercards move to become a symbol brand and launching its breakthrough sonic brand platform. In this role, he leads a team focused on advancing commercial and strategic efforts with key acceptance partners across the country, including merchants, acquirers and processors. If you scoffed at that statement, you are not alone. Diane has interviewed many of the world's leading business and political figures, with a particular focus on leadership and C-suite trends. Last updated: 1 January 2023 at 11:00am EST, Raja Rajamannar is Chief Marketing and Communications Officer and President - Healthcare of the Company. In his role as President of Healthcare, Raja has overseen the creation, development and successful scaling of Mastercards healthcare business across multiple regions. He was also the winner of the 2018 WFA Global Marketer of the Year award. Rajamannar, a seasoned marketer with over three decades of . Mayur was the Chief Marketing Officer and SVP, Digital Platforms before that at Healthgrades responsible for Marketing, OmniChannel Solutions business and Digital Capabilities. In her role as executive vice president for Sustainability, she is responsible for the development and implementation of the environmental, social and governance strategy across the company, including linking ESG metrics to compensation for all employees. Greg guided the firm's CPG and Manufacturing vertical, having also served as the primary lead for its work in San Francisco, Australia and New Zealand. The oldest executive at Mastercard Incorporated is JacksonTai, 70, who is the Independent Director. These include Division President for Central Eastern Europe and, most recently, Division President for Western Europe, where he was responsible for overseeing Mastercard operations in Belgium, Luxembourg, the Netherlands, France, Portugal, Italy and Spain. Estimated Net Worth in 2021. Since joining Mastercard in 2010, first as legal counsel and subsequently focusing on digital products in Mastercards Digital Payments & Labs business, Sherri has been at the forefront of several initiatives driving transformation of the payments ecosystem. Andrea holds an MBA from INSEAD in Fontainebleau, France and has a degree in Economics and Business Administration, from La Sapienza University of Rome, Italy. Previously, he worked for A.T. Kearney covering financial institutions business. Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. Pakala Venkataramana Rao Rajamannar (1901-1979) was an Indian judge and politician who served as the acting Governor of Madras State from 1957 to 1958. Under his leadership, the company strengthened its position across the region, achieved strong growth and successfully deployed new payment technology in the markets. This includes the legacy Mastercard products, as well as the expanded range of payment flows supported by Vocalink, Transactis, Finicity and other recent acquisitions. Most of his client work has been at board level; developing payments strategy, designing innovative new products, advising card schemes and processors, supporting government payment initiatives and implementing major transformation programs. Summary. In this role, he is responsible for all human resources (HR) functions globally, including driving cultural transformation, building leadership capability and creating a company that is most valued to work for. . Raja is the president of the World Federation of Advertisers. As EVP of Corporate Strategy & Development, Ann also leads Adobes corporate strategy and strategic M&A efforts globally. . Charles: (03:26) When did creativity first show up in your life? Raj serves on the companys executive leadership team and management committee. He partners closely with the newsrooms, the product teams and the global revenue teams to steer the digital transformation. Over the past decade, Sachin has been instrumental in shaping the companys growth and transformation efforts. He joined Mastercard in 2005 and has held various leadership positions across the company. Raja Rajamannar is chief marketing officer (CMO) for MasterCard. When Mastercard collaborated with Samsung to launch a refrigerator, the product included a screen which represented the food products inside. In this role, she is responsible for ensuring WWEs global brand strength and growth across all lines of business. Among them: WFA Global Marketer of the Year (2018) Forbes 2018 . . Some of his recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 Worlds Most Influential CMOs by Forbes, top 10 Worlds Most Innovative CMOs by Business Insider, and inductee to The CMO Club Hall of Fame. Marty Swant is a Forbes staff writer and editor of the Forbes CMO Network, leading coverage of marketing and advertising and the ever-evolving role of chief marketing officers. Starting as a marketing trainee, he worked his way up through different companies, industries, and geographies around the world to become the global Chief Marketing and Communications Officer of . He is a serial investor with investments in startups like TropicSport, 2ndKitchen, Optivolt, Doosra, OneVet, Singularity Holdings and others. Net Assets. Prior to Mastercard, Sachin held treasury and finance roles of increasing responsibility at Hess Corporation, General Motors and GMAC in New York, Singapore, Belgium and Shanghai. A pioneer of digital, social and eCommerce marketing, she has orchestrated blockbuster product launches, unexpected cultural moments, and has moved with uncommon ease between industries including beauty and QSR, big box retail and CPG, brand and performance marketing, mass and prestige. Pros & Content. Before that, he was chief emerging payments officer, leading the development of the companys digital strategy, partnerships and platforms. This world class work has been developed into case studies at Harvard Business School and Yale School of Management and being taught in top academic institutions around the world. The campaign workedbut would . Her 20-year marketing career also includes tenures as Head of Global Consumer Marketing for Apple Music and iTunes, and Head of the Music and Entertainment Marketing Group at Pepsi-Cola North America. Carlos joined Mastercard in 2010 and was previously executive vice president of global credit and debit product management, focused on developing a competitive differentiation globally while deploying solutions at the local market level. Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. This week, we spotlight Raja Rajamannar. Most recently, as president for the Middle East and Africa, he drove the companys global strategy across the region. Through a consultative approach, they enable partners around the globe to build best-in-class solutions tapping Mastercard technology and deliver them at scale. in Political Science and Journalism from Lehigh University, where she sits on the Board of Trustees. He drove the vision and strategy to establish a growth machinery and a connected marketing ecosystem for Spotifys 2-sided marketplace that connects the right artist with the right fan through programmatic discovery and accessibility. Under his leadership, Mastercard has expanded its collaboration with central governments and public sector authorities, partnering to enhance the regions infrastructure and digital ecosystem. Stephanie McMahon, Chief Brand Officer, WWE, Marisa Thalberg, EVP & Chief Brand & Marketing Officer, Lowes, Moderator: Marty Swant, CMO Network Editor, Forbes. His collaborative approach creates scalable and trusted solutions for the exchange of payments and data and can be seen in his leadership of the acquisitions of Vocalink, Finicity, Ekata, CipherTrace and the corporate services business of Nets each expanding Mastercards range of payment flows. In this role, Ken is responsible for the company's innovation agenda, including incubating and bringing new products and services to market, unlocking the potential of emerging technologies, and anticipating changes in customer needs. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the . Satvinder holds an MBA from Durham University, United Kingdom, and a Bachelor of Engineering from Delhi College of Engineering, India and is currently based in London, United Kingdom. Diane Brady oversees the editorial team that's focused on C-suite communities, careers, and entrepreneurial networks, including ForbesWomen, Small Business, and Under 30. He leads the Mastercard Foundry organization, inclusive of R&D, Digital Futures, Product Lifecycle Management, and Experience Research & Design teams. P.V. CMO & EVP, Corporate Strategy & Development, Ann Lewnes is Chief Marketing Officer and Executive Vice President, Corporate Strategy & Development of Adobe, one of the largest and most diversified software companies in the world. When a product was low, the refrigerator would automatically order it from Fresh Direct. Amongst other board and advisory positions, he sits on the board of directors of the US-Africa Business Center US Chamber of Commerce, is a board observer at Network International and is a member of the World Economic Forum Africa Business Council. In addition, he is a senior advisory board member of CDIB Capital International, an investment company, and a member of the Aspen Global Leadership Network and fellow of its China Fellowship Program. Edward P. Evans Hall Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company's healthcare business. Today, this business is one of BCG's largest and fastest growing digital topics. Since then she has continued driving record business and brand growth for Lowes, helping to move Lowes to #31 on the Fortune500 list, increasing penetration with Pro customers, and lifting Lowes to #22 on the Harris Poll of top 100 companies for corporate reputation as well as the top spot for Home Improvement on Fortunes most admired retailers spot. Rajamannar is in a unique position to know what's on the horizon - along . If Rajamannars prediction is right, artificial intelligence will be the biggest single disruptor of marketing. Raja has also been recognized by ANA Educational Foundation as the Marketer of the Year in 2019. Michael Fiore is Executive Vice President, Business Integration & Expansion and a member of the company's Management Committee. She has extensive experience working with key issuers globally and advancing the company's inclusive growth strategy in North America. Sherri Haymond is executive vice president, Digital Partnerships at Mastercard and a member of the companys Management Committee. Prior to Citigroup, he held a number of senior product, sales and marketing positions with Unilever in India. She received the alumni of distinction award from both institutions. Likewise, Rajamannar has seen AI technology capable of creating music and art at the highest level, suggesting that the creative marketing potential of AI is not far off. They enhance the value of payments, improve business performance and elevate consumer engagement for financial institutions, retail and commerce firms, processors, acquirers, fintechs, neo-banks and public-sector institutions. In the inaugural session of the Learning from Leaders webinar series, Raja Rajamannar gave attendees a look at whats ahead for marketing through the lens of his new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers. "It cannot just be about purpose-washing and making statements that are . In this role, Michael oversees the long-term growth and success of the Data & Services business by identifying opportunities to further embed services into Mastercard's overall strategy, and by extending capabilities into new customer segments and use cases. She is also the author of a comic book series published in South Africa that educates children on good financial habits and life skills. She is responsible globally for a unique range of data-driven capabilities that help customers make smarter decisions with better outcomes. Rich Verma is the Chief Legal Officer and Head of Global Public Policy for Mastercard. Interbrand has ranked Mastercard as the fastest growing brand across all industries and categories, worldwide in 2019. from Boston University in Communications and has been named a Distinguished Alumni by the School of Communications. He is a member of the Aspen Cybersecurity Group, Legal Services Corporations Leaders Council, the Economic Club of New York, and the Council on Foreign Relations. by Raja Rajamannar. She was also responsible for driving fintech innovation via various programs including Start Path, Mastercard's global startup engagement program. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful . Raghu Malhotra is co-president of International Markets at Mastercard, and a member of both Mastercards Executive Leadership Team, which sets and oversees the companys strategy and priorities, and Mastercards Management Committee, which ensures the implementation and delivery of the companys strategic priorities at a global scale. For example, hundreds of billions of marketing dollars are currently spent on loyalty programs, and yet, humans are not loyal beings even when they want to be, explains Rajamannar, citing a recent article from the BBC revealing that, amongst people in a committed relationship, more than 70% of people said they have cheated on their partners. Verdone oversees all marketing efforts for the bank's 47 million client relationships, 20 thousand retail financial center and ATM locations and 14 thousand client advisors. The most recent stock trade was executed by Hai Ling on 27 February 2023, trading 8,220 units of MA stock currently worth $426,043. Throughout her 20+ year career, Jennifer has demonstrated a proven track record in developing and executing large-scale, business-buildingpublic relations strategies and critical, crisis management programs. The Company's decency quotient , or DQ, drives its culture and everything it do inside and outside itself. Previously, he served as president of Enterprise Partnerships, based in London. Mark also co-founded BCGs first at-scale Digital Venture, a Personalization Engine SaaS company called Formation that has been recognized by Forrester as a leading personalization engine solution, leveraged by companies such as Starbucks as well as grocery chains, big box retailers, airlines and other brands. Shamina is also a Henry Crown Fellow with The Aspen Institute. She also serves as executive vice president of Sustainability and is a member of the companys Management Committee. Your email address . He also has an MBA from Duke University, Fuqua School of Business and a Bachelors degree in Business Administration and Accounting from the University of Rio Grande do Sul, Brazil. He holds an honors degree in Commerce and an MBA and is an alumnus of the University of Delhi, University of Melbourne and Harvard Business School. He serves as an independent director on the board of directors for the Athens Stock Exchange in Greece. 2023 Forbes Media LLC. Get the latest Forbes updates and relevant offers about Forbes' products and services by sharing your email with us. The first two sponsors to sign up for this innovative in-game branding are Mastercard and Alienware. Meredith Verdone is Chief Marketing Officer at Bank of America responsible for all brand strategy and consumer, affluent and high-net worth marketing across the corporation. Raja Rajamannar. Ajay sits on the board of directors of PVH Corp. April 20, 2022 | 13 min read. We'd like to congratulate Raja Rajamannar for the many awards he's won throughout his career. From 2004 to 2006, Mr. Rajamannar was chairman and CEO, Diners Club North America. Raja is the executive Vice president, digital Partnerships at Mastercard and member. Mastercard in 2005 and has held various leadership positions across the region, they enable around... Also been recognized by ANA Educational Foundation as the Marketer of the Sultana Education Foundation and Childrens Hospital Pittsburgh. Sachin has been instrumental in shaping the companys executive leadership team and management.. Marketing and the Board of directors of PVH Corp. April 20, 2022 | 13 min read # ;! Rajamannars prediction is right, artificial intelligence will be vital for the future of... Financial institutions business collaborated with Samsung to launch # Web3 musician accelerator program that help customers make smarter decisions better! 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