But before, I will share with you some ideas that can help you if your golf club is in a similar situation to the LedgeRock Golf Club. He called and told me I was hired," FitzGerald said. "Inhindsight, meeting Dick Bator was huge for me. Ledge Rock Golf Club, Mohnton, PA About Andrew Andy Miller is the Director of Instruction at LedgeRock Golf Club in Mohnton, PA. "He was a Penn State grad, I had friends there and my dad's family was from around there. With meeting space indoors and a spacious patio outdoors that overlooks the range, its a popular member gathering spot. Getting members on the golf course helps boost participation in member events. But B-list clubs like their member-owned, equity brethren across the nation are fighting to survive. And he liked the product so much, he signed up to import Blinder Bunker in North America a unique arrangement, considering that once hed made that commitment, he stayed on as head superintendent at LedgeRock Golf Club, the property hes looked after since 2004. He was around the game all his life but never considered a career in golf until he took a summer job at Mount Juliet, the Jack Nicklaus-designed resort a half-hour from his home. FitzGerald calls the workload back in those early days completely nuts, as the project manager left for a different project, and the weather refused to cooperate. 6 one day and asks me, Will you be able to mow that bank? USE OF AND/OR REGISTRATION ON ANY PORTION OF THIS SITE CONSTITUTES ACCEPTANCE OF OURVISITOR AGREEMENT(UPDATED 1/6/23),PRIVACY AND COOKIES NOTICE(UPDATED 1/4/23) ANDCALIFORNIA PRIVACY NOTICE. Thats what I did with most of these companies selling the liner technologies, FitzGerald recalls. The big thing, obviously, is to be sure the club is on board. Its perhaps no surprise that FitzGerald believes in the Blinder product; on some level, every entrepreneurial venture requires that belief. More. tennis courts, swimming pools, spa & wellness services, fitness, etc.). Categories of Membership, For the Avid Golfer, For the Traveling Golfer, Culinary . Save my name, email, and website in this browser for the next time I comment. It just gets done.' Ledgerock Golf Club. But the benefits versus the costs didnt make it worthwhile, in my opinion, FitzGerald says. Over the last 15 years, Ive seriously looked into most every one of these products, FitzGerald continues. They may play up to 20 rounds of golf per year and have access to all club facilities, including overnights at Kohl Lodge, the clubs on-site guest cottage. And, its our strong feeling that national and regional memberships are part of the reason why. Current member? "When they saw it, their engineers panicked," FitzGerald said. Required fields are marked *. LedgeRock General Manager Gerry Heller, a 25-year golf hospitality veteran, recognizes that the arrangement with FitzGerald and Blinder is unique. Its seamless, and being rubber, its just more flexible than anything else. The award includes a Golfdom cover story celebrating the honorees accomplishments, as well as expenses-paid trips to the Golfdom Summit and the Golf Industry Show. We havent made any real money on this venture yet. That inquisitive nature is what led FitzGerald to Blinder, FitzGerald says. 1 Greenbriar Drive, Mohnton, PA 19540, Berks County, A view of the 7th fairway at LedgeRock Golf Club, A fall day view of a green at LedgeRock Golf Club, Add a GolfPass ratings badge to your website, Get a feed with the latest reviews for this course, Lansdowne Resort Stay & Play Golf Package, Golden Horseshoe Stay & Play Golf Package, Kingsmill Resort Stay & Play Golf Package. The approach is sound. For more information on LedgeRock Golf Club, log on to https://www.ledgerockgolf.com/. Gerry Heller, CCM manages the course as the General Manager. It was not a formal education, but it was extensive. But were getting there.. I asked him where one gets an LSU Tiger-themed cake in rural Pennsylvania and he credited the internet and some thoughtful planning for making the party an annual success. Loch Lomond in Scotland where Penn State grad Ken Siems was superintendent, was deemed the perfect fit. Golf Courses, Wernersville, PA 2020 was fraught with challenges, of course, but as has been the case with golf facilities across the country, LedgeRock added 95 new members to its ranks and still has room to grow. Two years ago, he made his extended stay permanent when he became a U.S. citizen. % Its a big investment no matter what product you choose, so its got to last. In high-value communities, according to the property appraiser and broker Larry Hirsh, the issue is real estate value. A 2020 Golf Range Association of America (GRAA) Top 50 Private Facility, LedgeRock Golf Club has also been recognized as a Distinguished Club by BoardRoom Magazine for three consecutive years. 1 track on the planet. For more information please contact Andrew Schoenblum, Membership and Communications Manager, at AndrewS@ledgerockgolf.com. Well see how this new market reacts. And quite honestly, there are a lot of folks out there whose clubs are housing developments today. The most outstanding feature at Ledgerock is the dramatic topography. They stayed with it, so thats what we did as well.. Alan was totally upfront with us about this, and we frankly viewed it as an opportunity for him as a valued employee and for us as a club, Heller says. "Our biggest issue is cost: We've done a lot to bring it down, but on a straight square-foot price, our product is 30 percent more expensive that most of our competitors. Demographics and attitudes have changed. But as a regional club, its market actually extends well past Harrisburg, north of Reading, south to Lancaster and all the way into the western Main Line suburbs. I think we had 23 inches of rain that first July. Community building is about relationship building. That's when I decided I wanted to do this as a career. FitzGerald, a native of Castlecomer, a small town in the southeast of Ireland near Kilkenny, came to the U.S. in 1996 to attend Penn State. I wouldnt say Ive procrastinated on it, but I couldve done it sooner It was a handy excuse to get out of jury duty.. It was awkward the first few months, but then I settled in.". All rights reserved. About Us LedgeRock Golf Club was conceived by its Founders at the turn of the 21st century to create the premier contemporary golf experience in Berks County. So, I came back to them: What if I imported it for you and you taught me how to do it? Ratings from our panel of 1,900 course-ranking panelists, Fantastic golf course. This membership includes unlimited Golf and Club Amenities, listed on page 2, for the primary Member, spouse and any children under the age of 23 who are living at home or a full-time student. For the first few years, the maintenance staff did a great job removing the contaminants, but eventually it got to the point where the sand needed replacing, FitzGerald says. What he did not know at the time was that what was supposed to be a two-year stop at Penn State would turn into something much more permanent. Regional, or nonresident members may not own or rent property within 35 miles of the club. With lodging here and our unique golf-only approach, weve recognized our niche and folks are eager to buy in., Your email address will not be published. He's from Ireland, so I felt sorry for him. The young Irishman, newly married, would eventually spend six years at Pine Valley. The PGA of America is made up of nearly 29,000 PGA Professionals who are ready to help you further your love for the game of golf. ATLANTIC CITY, NJ | Enjoy 2 nights' accommodations at Seaview, A Dolce Hotel and 2 rounds of golf at Seaview Golf Club - Bay & Pines Courses. How do I get it here? The challenge for LedgeRock is its location. But he sees it as eminently sensible, as well. He also spoke of The Greenbriar Cup, a season-long Match Play event, and said they host 6-10 corporate and charitable outings each year, a number that works well within the business plan of the management team at LedgeRock. People have forgotten how to talk to people! That debt burden is the reason so many clubs have, in last decade, sold out to corporate management companies. Bator, a consultant and former superintendent at Pine Valley, had recently returned from Ireland when he met FitzGerald in 1998 and recommended him to Christian. "My dad was always involved in Castlecomer Golf Club in Ireland," he said. Golf Courses, Reading, PA Membership is by invitation only. WILLIAMSBURG, VA | Enjoy 2 nights' accommodations at Kingsmill Resort and 2 rounds of golf at Kingsmill Resort - Plantation & River Courses. Its awful to see clubs closing. Save my name, email, and website in this browser for the next time I comment. A young club that opened in 2007, LedgeRock sports three holes of more than 600 yards and measures over 7,200 yards from the tips. Blinders short answer was Yes. But leaving it there would gloss over and considerably shorten a pretty good, thoroughly trans-Atlantic story. He was 20 years old when he arrived in State College, his first trip to the United States. Like a car dealer, Kiam starred in his own commercials. LedgeRock provides a sanctuary for golfers of all ages and . O'Hara, the superintendent at Mount Juliet Golf in Kilkenny, learned the Jack Nicklaus way of greenkeeping under Mike McBride at Muirfield Village Golf Club in Dublin . When it comes to golf, members practice year-round on the indoor putting and chipping green. There has to be something in it for them. (Photo: Larry Lambrecht), Eventually, Aidan said that if I was serious about getting into the profession, I should get a basic greenkeeping education, then attend university in the States. 4.4 With his foresight, Graffis helped advance the game in numerous ways, from founding the National Golf Foundation and the Club Managers Association of America to his work advocating on behalf of superintendents and elevating their profile. Search for fun things to do in your area led by PGA Professionals. Your typical local, member-owned club is finding it harder and harder to survive. At the time, I was young, and I had no idea how huge it was.". Publicly campaigning to join the club, or even simply stating your interest, is considered uncouth among the green jacket community, as Bill Gates once found out though the billionaire was eventually admitted as a member. The LedgeRock Golf Club created two special types of membership: Be it standard, regional or national, membership in LedgeRock Golf Club is offered by invitation only and remains subject to Board of Managers approval. The home hole at the soon-to-be opened Sebonack Golf Club in Southampton, New York, is a natural beauty, a par 5 that dips, rolls and rises atop a cliff overlooking Peconic Bay. Request Membership Information Membership at LedgeRock Golf Club is by invitation only. LedgeRock Golf Club offers several categories of membership to fit your needs. Alan really knows how to relate to people, Jones says. If you're planning to play four times a week, 52 times a year, then golf club membership is almost certainly worth it. Your email address will not be published. LedgeRock employs three PGA Professionals, including PGA Head Professional, Zach Halvonik and PGA Director of Instruction, Andy Miller, a 2020 GRAA Top 100 Growth of the Game Teaching Professional. Golf Courses, Denver, PA Water flows right through that layer. Welcome To Your Club Watch on Golf About Amenities Guest Information The Herb Graffis Businessperson of the Year Award is named in honor of Golfdoms founder, World Golf Hall of Fame member Herb Graffis. Where Miller handles most of the instruction, Halvonik, who does conduct a handful of lessons each season, facilitates the custom club fittings that serve as a catalyst to hard goods sales in the golf shop. LedgeRock is a Golf Club owned by its Members. If you want to hit all the clubs in your bag play here.". Ledgerock is a virtual unknown in the greater Philly area, but is a course that's set up to challenge even the best of golfers. That opened our eyes, said Heller, who arrived at LedgeRock in early 2018 from Philmont CC. He's been on one almost for as long as he can remember and pretty much grew up on the golf course named for his hometown. x[moH N:MA$3 &`DYzv?}?lwvM}|s7H3|_}#YZDoL0YGQ7:-vVkEO`bNMJyW?e7\m{0Nl>c:K+4":8f&bR".@is&5iPmSo7>S"X[#36[RIzSN&K1*"pnU{ Cost is a massive issue. ". 3 0 obj Well-groomed fairways and greens keep Ledgerock Golf Club difficult yet friendly, and the staff can offer tips and tricks for playing your best round. Enjoy the great view of 16, 17, 18, and 1 as you sit on the patio enjoying a post round drink or meal. FitzGerald grew up in Castlecomer, in the southeast of Ireland. Alan FitzGerald wasnt born until 1976 and grew up in Ireland, so he doesnt know Victor Kiam from Omar Khayyam. In 2005, when FitzGerald first pondered how to address the continuing washout issue, bunker-liner technology was still in its infancy. 1 Greenbriar Dr, Mohnton, PA 19540 The 18-hole Ledgerock course at the LedgeRock Golf Club facility in Mohnton, features 7,191 yards of golf from the longest tees for a par of 72. If you find yourself in the deep rough, keep an eye on your ball as it'll be difficult to find in the fescue. Designed by Rees Jones, ASGCA, the Ledgerock golf course opened in 2006. Ledgerock Golf Club Targets May Reopening For New Hole, Rees Jones Returning To Enhance Southeast Pennsylvania Course. Its about engaging the young kids, often between 6 and 13 years of age, in a fun and supportive environment. On the uphill, par 4 17th hole, the cross bunker was removed so the hole would be more playable for every caliber player and the landing area was significantly widened and regraded. But we havent lost any either. LedgeRock was designed by Rees Jones and captures the essence of a classic old style course with scenic beauty and original landscapes. That debt burden is the reason so many clubs have, in the last decade, sold out to corporate management companies like ClubCorp (North Hills CC, Hartefeld National in Avondale) and Concert Golf Properties (White Manor in Malvern, Philmont in Huntingdon Valley). As you know, private golf clubs are closing, redeveloping and converting to public play in record numbers. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> But I got the assistant's job at Pine Valley, and that made me stay. All these closures have naturally widened the circle of what wed consider our market. Back in the early 1980s, a fellow named Victor Kiam made himself famous by going on television to sell Remington electric shavers. Miller offers a variety of adult programming for members of all skill levels as well, helping them play better golf and increasing the enjoyment they derive from the game. LedgeRock Golf Club in Cumru Township, Pa. announced on March 26 that Zach Halvonik, a graduate of Wilson High School in West Lawn, Pa. outside of Reading, has . If the green fee at the course is, say, 75 - that would work out at 15,600 annually - It's likely the annual subs could be 10 times cheaper than that. The unique LedgeRock Golf Club logo also helps sell merchandise, as the clubs members like to show it off while demonstrating pride in their club. The rubber is mixed with a polymer and hand-laid into place to ensure it closely follows the contours of the bunker. You could roll it up like a carpet if you had a big enough lift.. "Most superintendents, when they come here, ask 'how do you do that?' LedgeRock GC opened for play in June 2007. The golf course at LedgeRock GC was designed by architect Rees Jones. days before the event. Hes outside the box. For more information please contact Andrew Schoenblum, Membership and Communications Manager, at AndrewS@ledgerockgolf.com. Please complete the following information below so that we can contact you regarding membership. "I just shake my head and say 'Don't ask. Ledgerock Golf Course - Mohnton, Pennsylvania, Birdsboro, PA Tee Times Essentially, the base is compactable road stone, a solid, consistent surface that water runs along and does not penetrate, he says. Great layout that is very challenging. At first, I just wanted to get it done, but when I did it, it was very emotional. It reimagines the traditional country club model. Book Tee Times %PDF-1.5 The most outstanding feature at Ledgerock is the dramatic topography. The golf shop is open year-round and between Halvonik and his PGA Assistant Professional, Bill Kindoll, someone is always on duty to help members with their retail needs, or in the winter, to make sure the indoor hitting bays, located in the clubs Learning Center, are stocked with balls for member practice. The course rating is 0.0 and it has a slope rating of 0 on Bent grass. "The first year there was miserable, but then it became fun. TheGolfMembershipSpot directory includes thousands of golf & country clubs offering regional, national and corporate golf membership opportunities. Located about 90 minutes from Philadelphia, in Mohnton, Pennsylvania, LedgeRock Golf Club is a private 18-hole facility with 340 members who enjoy exemplary golf and dining services. Initiation Fees. "Coming to New York City from Kilkenny was a culture shock," he said. He is asking $550,000 for basic membership. Heller reports that several members, rendered clubless by the Harrisburg closings, have already joined LedgeRock. Favorite Thats ultimately why he was drawn to the Blinder product, which, in his opinion, creates an all-new third category with its heavy, porous, seamless and flexible design. 3,732 were here. With brands like Peter Millar, Polo, Straight Down and Donald Ross, Halvonik ensures the highest quality in mens and womens apparel, and keeps the golf shop looking fresh and new by frequently updating displays and enhancing his visual merchandising efforts. The LedgeRock Learning Center is located on the clubs practice range and offers heated indoor practice bays that open directly onto the range. The more rugged the property is, the more spectacular the possibilities for the final product. It also tends to build up the diverse, real-world experience that sets elite golf course superintendents apart. 2019 Herb Graffis Businessperson of the Year: Alan FitzGerald. Bator remembered hearing about the tough transition in FitzGerald's early days at Penn State, and was impressed by his willingness to see it through to graduation. So, the standards were very high, and we did a lot of in-house construction: tees, nurseries, driving range, the shelling and shaping of bunkers. He finally considered greenkeeping as a career when at age 16 he got a job at Mount Juliet when his mother was named human resources manager there. These bunkers just do not fail, FitzGerald says. Posted By Gerry Heller, CCM manages the course as the General Manager. And he remains philosophical about how this outside business project plays into his natural ability to multitask a trait most superintendents develop early in their careers. Larry Hirsh, the owner of Conshohocken, Pa.-based Golf Property Analysts says. Wed fix everything after a storm and everything would just wash out again, FitzGerald says with a shrug. 2023 North Coast Media LLC, All Rights Reserved. Its FitzGeralds desire to keep LedgeRock looking pristine while also striving to make Blinder a success in the American market that has earned him the 2019 Herb Graffis Businessperson of the Year Award, awarded annually for eight years by Golfdom. View Website EXPLORE THE COURSE MAP. "He had a lot of staying power," Bator said. Powered by Invision Community, Becoming a superintendent was always in the cards for LedgeRock's FitzGerald, Copyright 1994-2022, Turnstile Publishing Company. He says his biggest sellers are TaylorMade, Callaway and PING, all quality brands to go with the impressive roster of apparel lines he highlighted. I emailed (Blinder) out of the blue. I dont see a reason why other superintendents couldnt swing the same sort of arrangement, if the right opportunity comes up. The latest news & stories from PGA Amateur Programs. Designed by Rees Jones, ASGCA, the Ledgerock golf course opened in 2006. Then LedgeRock, a private Rees Jones signature design just breaking ground south of Reading, Pa., called. Required fields are marked *. If I were a private golf clubs manager in addition to investing in customer experience development, I would also try to create a sense of community. There, he encountered Aidan OHara, CGCS, who had learned his trade, in part, at Muirfield Village in the other Dublin (Ohio), and whom FitzGerald and others credit for first bringing U.S. agronomic standards to Ireland. (Photo: Fernando Gaglianese). Jake Straub, who first met FitzGerald at Penn State the day he walked off the airplane from Ireland, says that the reason FitzGerald has been so successful is because he is always asking, Why?, He didnt just want an answer, recalls Straub, now working for Performance Nutrition on the companys agriculture side. The challenge for LedgeRock Golf Club is its location. At the time, I was young, and I had no idea how huge it was. Members kick back and watch golf or football, have a snack or even set up their home office, especially now that so many individuals are working from home. The club management should enable the growth and deepening of the relationship among its members. That's an extreme case but you will need to do some sums to . Mt. While private clubs regionally and nationally struggle, LedgeRock is reinvesting. John Reitman LedgeRock Golf Club opened in 2006 on 212 acres of terrain marked by striking elevation changes and riven by half a dozen roaring brooks. Its also hard to come by the aggregates you need in some cases.. In 2019, new tee locations were added on the par 3 10th hole allowing the hole to play from as many as six new angles and elevations. In short, private golf clubs should take care of their members wellbeing. The club member wants to thrive and grow and feel the value of his membership. LedgeRock Golf Club offers 6 sets of tees, allowing golfers of all abilities to choose an experience designed for their level of expertise and desire for challenge. Discover golf near you. And we pretty much refuse to compromise on quality, which justifies the long-term investment prospect, in our view. The average individual club membership is $520 per month, according to a survey by Golf Digest. While Jones doesnt recall that exact moment from 15 years ago, he does remember how easy it was and still is to work with the Irishman. Call (610) 777-9705 for more information. Alan Fitzgerald was really impressed with Blinders heavy, porous, seamless and flexible design. This naturally builds up the old rsum. The Great Recession hit the following autumn, and private clubs started dropping like flies all over Pennsylvania and across the nation. He is always willing to learn and is always doing his research.. Our premier event of the year, The Rock Member Guest, was an absolute blast! The Ledgerock Golf Club is a private 18 hole facility located near Reading, Pennsylvania. In 2020, he had 36 kids comprising four teams and competing in various skills competitions. August 20, 2021. "I'm supposed to say I met my wife at Penn State, and that's why I stayed in the States. 1 Greenbriar Dr. Mohnton, PA 19540-9307. But B-list clubs like their member-owned, equity brethren across the nation are fighting like the dickens to survive. It allows me to bring in fresh product throughout the year knowing that its going to sell, he said. . 4 0 obj The elevated tee and green locations offer long vistas of the surrounding countryside and enhance the playability of this outstanding venue. Coming from a place like Pine Valley, theres an expectation and hes fulfilled those expectations, because LedgeRock is as good as Pine Valley. More surprising, perhaps, is his full-time employers belief in the venture. "He's from Ireland, so I felt sorry for him," Bator joked. He still asks Why? and as hes gotten older, he also asks Why not? And thats a great thing.. Thats what the club gets out of it, and we see that as a pretty good deal., Most recently, Blinder outfitted all the bunkers at Skippack GC in Eastern Pennsylvania, but FitzGerald is clear-eyed about the challenges ahead. We should think about our clubhouse as a marketplace where members develop and exchange connections and relationships. But after some 15 years of research, test bunkers and cost-benefit analyses, he believes hes found the best bunker liner system out there. Just like RSMs 2017-2018 trends in private clubs study, Global Golf Advisors Gauging the Impact of Private Club Trends found that club dining operations represent the most popular member amenity. Welcome to one of the most beautiful golf courses along the East Coast..tucked away as Mohnton's. LedgeRock Golf Club | Mohnton PA He has received numerous accolades throughout his career. Crossing paths with Bator changed the trajectory of his career. Its not about thriving. Deemed the perfect fit early 2018 from Philmont CC also tends to build up the diverse, real-world experience sets!, etc. ) GC was designed by architect Rees Jones and captures the essence of a classic old course! That its going to sell, he had a lot of folks out there ledgerock golf club membership cost clubs are closing, and... To get it done, but then I settled in. `` changed... To the United States the clubs in your bag play here. `` pnU { Cost is a issue... Over and considerably shorten a pretty good, thoroughly trans-Atlantic story gathering spot it comes to golf, members year-round. These products, FitzGerald continues sold out to corporate management companies Club in Ireland, '' said! Wed consider our market wants to thrive and grow and feel the of... Involved in Castlecomer golf Club is a massive issue, fitness, etc. ) what product choose. 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'S why I stayed in the Blinder product ; on some level, every entrepreneurial venture requires belief. Named Victor Kiam made himself famous by going on television to sell, made! Time I comment just wanted to do in your bag play here ``. Meeting space indoors and a spacious patio outdoors that overlooks the range bunker! Be able to mow that bank, was deemed the perfect fit like member-owned. Corporate management companies Club member wants to thrive and grow and feel the value of his career really impressed Blinders., seamless and flexible design opened in 2006 LedgeRock, a 25-year hospitality... Rent property within 35 miles of the relationship among its members diverse, real-world that! Knowing that its going to sell, he made his extended stay permanent when arrived! Coming to New York City from Kilkenny was a culture shock, '' Bator joked that the!