February 14, 2023 Examined But soon after, she developed dandruff and her hair started falling out in clumps as she showered, she said. Plaintiffs allege Sephora removed lilial from the Olaplex ingredient list in June 2021, but Olaplex did not actually remove the chemical until February 2022 and still continues to sell its runoff inventory containing lilial instead of recalling them. For those wanting to learn how to remedy their hair and scalp. Per the case, many of the Olaplex products at issue contain sodium benzoate and ascorbic and/or citric acid chemicals that, when combined, create the known carcinogen benzene. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". Olaplex refunded Fontenot $250 in Sephora store credits after she sent an email detailing her hair and skin problems, according to customer service messages reviewed by Insider. In the lawsuit, filed on Feb. 9 in California, Auriana and more than two dozen women across the country claim they have been left with hair that is worse off than before they used Olaplex products. Olaplex has not recalled any of its products in the wake of the lawsuit. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. By clicking Sign up, you agree to receive marketing emails from Insider Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. The #olaplex hashtag, one of dozens of social media hashtags devoted to the brand, is linked to TikTok videos with more than 1.5 billion views, and used on more than 14.3 million Instagram posts. 1, Olaplex No. Olaplex did not comment specifically on the Canadian lawsuit or refunds. Olaplex lawsuits First Olaplex lawsuit was filed on February 9, 2023, in the U.S. District Court Central District of California 28 women moved forward with a claim against Olaplex for causing hair loss, blisters and bald spots. Launched in California in 2014, Olaplex claims that its products, using patented chemistry, are scientifically proven to restore damaged hair. 9 products, saying they experienced problems including "bald spots," "dry, brittle" hair, and scalp problems like "burning" and "open sores" after using them. Once the brand started offering home-care formulas in 2018, it immediately reached cult status and raised $1.55 billion in an initial public offering in September 2021. The case, which was not filed as a class action (more on this below), accuses Olaplex and Cosway of attempting to conceal the dangers of their products, leading many users to believe that their hair loss and scalp issues could be symptoms of a dire health condition.. Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . Class-action lawsuits have been filed in different states against Unilever for these products. By the time it is in the final product, it may not present any issues, and Olaplex did run HRIPT to prove their point, she says. 3, but that isnt very comforting. These people used a combination of Olaplex products, and it helped their hair immensely. After using Olaplex for months hoping to repair and strengthen my hair, I starting noticing excessive hair loss after shampooing. The reviews found elsewhere confirm this. Olaplex states that it does this in three steps. Despite the foregoing, Olaplex products remain on store shelves, the complaint shares. How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. , updated Pour en savoir plus sur notre utilisation de vos informations, veuillez consulter notre Politique relative la vie prive et notre Politique en matire de cookies. 3, Olaplex No. Olaplex removed lilial from its product, put out a new formulation last year, and then offered refunds and exchanges, according to a filing by Olaplex in the lawsuit. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. Katherine Lawton Olaplex is facing a lawsuit from customers claiming its products damaged their hair. Olaplex CEO JuE Wong addressed . Read more here: Camp Lejeune Lawsuit Claims. The Olaplex Class Action Lawsuit ( NASDAQ:OLPX) ( Olaplex Class Action Lawsuit) was filed after the market closed on November 17, 2022. The legal team is suing Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that cause hair loss and dry, brittle hair. The way misinformation spreads like wildfire on social media makes it hard to contain and unfortunately this seems to be another example of that scenario, cosmetic chemist Kelly Dobos tells BeautyMatter. "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. We are no longer accepting comments on this article. Olaplex works on the inside of the hair to strengthen the bonds between the hair's molecules. She said she also experienced redness and swelling around her face and hairline. Some people note other things like their hair feeling like straw, their scalp constantly itching, severe allergic reactions, painful blisters on their scalp, and other things. 'My hair is now in great condition and can go for 4 days between washes. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. 7, Olaplex No. Olaplex customers are suing the popular hair care brand and claiming that the company's products caused them "serious injury" to their hair.. Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. On Trustpilot, one customer wrote: 'I wish I could put 0 stars but I can't.. Olaplex is the worst thing you can put on ur hair mine got sooo fragile and thin. Olaplex has been around since 2015, and so the fact that there are all these hair loss complaints is unexpected if it's something in the formula, Wong said. The subsequent social media fallout prompted Olaplex CEO . Access your favorite topics in a personalized feed while you're on the go. ", "If a customer happens to not be satisfied with their purchase, we are always willing to explore a possible refund," the statement continued. 1. The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. In January 2023, a complaint was filed against Unilever from a customer who said she suffered scalp irritation, burns, and hair loss from TRESemms shampoo products, which contained undisclosed levels of an ingredient called DMDM hydantoin (DMDM). It is a sign that they pored time and money into making their products. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. Unilever TRESemm keratin shampoo and conditioners. 'This test ensures that each of our products does not cause skin irritation, inflammation, or sensitivity,' she said. Individual products sell for as little as $16 on Olaplex's website, while the full set of products runs $240. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. Olaplex has provided the documentation to show they did the due diligence, and the HRIPT results proved that the brands products are non-irritating, but its up to the courts to decide if this is enough evidence to dismiss the case. One plaintiff claims in the lawsuit the treatments made her hair look "as if it were cut with a weedwhacker.". Genute said she provided purchase receipts to Olaplex and later received a PayPal payment awarding her refund. The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. The company is also facing lawsuits. In the video, she zooms in on partial strands of hair sticking up from her head. Therefore, it can help you fight hair loss while also promoting healthy hair growth. "We are prepared to vigorously defend our Company, our brand, and our products against these baseless accusations.". However, the lawsuit against Olaplex Holdings alleges the . Hair care brand Olaplex quickly won a wide following during the pandemic with products it says build chemical bonds that strengthen hair. As you can see, Olaplex products have some good qualities, but there are also plenty of bad things. 0 to No. Lilial was once used as a perfume in cosmetics, until the European Union banned it from March 2022 due to its impact on fertility. The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. To the contrary, many believed their situation would have been worse but for the Products.. 5, Olaplex No. En cliquant sur Refuser tout, vous refusez tous les cookies non essentiels et technologies similaires, mais Yahoo continuera utiliser les cookies essentiels et des technologies similaires. Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". There are many reviews for Olaplex No.3 Hair Repair Perfector, both on the Top Class Actions legal website and on other sites. According to the lawsuit, many other purportedly safe Olaplex products contain panthenol and other ingredients well known in the beauty industry to be allergens and irritants that can cause allergic contact dermatitis, hair loss and scalp injuries. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." ", "Complaints like the ones referenced in this article are, sadly, a fact of life in our industry, and have been made against other brands in the category for years," Olaplex said. On Feb. 9, Olaplex was sued by a group of 28 customers in California who said they suffered hair loss and damage after using the brand's products. The plaintiffs are collectively seeking $75,000 (62,200) in damages. Collectively, the plaintiffs are seeking more than $75,000 in damages. Brands will provide clinical data and whoever sues needs to have photos and documentation; otherwise it's he says / she says. This browser does not support PDFs. Add Your Comments. Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. 4, Olaplex No. Do you work at Olaplex or have information to share? The defence followed a barrage of negative reviews of Olaplex's shampoos and hair protector products - which range from around 24 ($30) to more than $100 - in the past year, with users reporting that regular use caused their hair to break off, fall out, and become damaged, dry and dull. For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. If you want more information on how to start a class action lawsuit, head on over to this page. Updated February 16, 2023 at 12:38 PM ET Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. Continue with Recommended Cookies, You are here Home - Hair Loss - Reviews - Olaplex Hair Loss. However, the lawsuit alleges that Sephora continued selling Olaplex No.3 Hair Repair Perfector that contained lilial even after this. Camp Lejeune residents now have the opportunity to claim compensation for harm suffered from contaminated water. Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. We and our partners use cookies to Store and/or access information on a device. Several people have reported having severe chemical damage to their hair for one reason or another. The lawsuit, which was filed in California, alleges that the company falsely states that it provides "the ultimate breakage insurance." Olaplex's website outlines the system it uses to "noticeably . Sign up for ClassAction.orgs free weekly newsletterhere. Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. She's said she's still waiting to hear back from Olaplex. . They list on their website current class action lawsuits and settlements to keep people informed. The customers are seeking $75,000 in damages. All Rights Reserved. Another person said she used a combination of products to help her brittle hair. Olaplex, facing a new lawsuit over its hair products, said tests show its products are safe. In their products, Olaplex has their patented Bond Building Technology. According to the lawsuit, Olaplex states in its marketing materials that their products, which include shampoos, conditioners and oils and are numbered 0 through 9, "restore damaged and compromised hair," while creating "healthy, beautiful, shiny, touchable hair," and that results are "proven by science." Some people have successfully grown their hair with Olaplex products. The suit filed by about 30 customers focuses on several ingredients that they claim may have caused the hair problems, including the preservative sodium benzoate. At the top, it is summed up that Sephora is being sued for selling Olaplex. ClassAction.org is a group of online professionals (designers, developers and writers) with years of experience in the legal industry. Reach out to Alex Bitter at abitter@insider.com or via encrypted messaging app Signal at (808) 854-4501, Allana Akhtar at aakhtar@insider.com or on Signal at (248) 760-0208, and to Sindhu Sundar at ssundar@insider.com or on Signal at (984)-377-3887. A lawyer for Olaplex declined to comment on the status of the suit. Several photos of plaintiffs showing bald spots that they claim were caused by Olaplex have been released by the Law Centre of Amy E. Davis, one of the legal firms involved in the suit. But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. It comes after California lawsuit claiming products cause baldness and blisters, Luxury 'hair protectors' made by Olaplex 'caused women to go BALD and break out in blisters', lawsuit claims, How to spot if you've bought fake Olaplex: From QR codes to unmarked bottles - how to tell the difference between the genuine hair product and counterfeits. Over 30 women across the country have joined a lawsuit which claims Olaplex, a hair care brand that has been touted by social media influencers and hair stylists, caused severe damage to their hair, including hair loss, scalp injuries and weakened hair strands. This lawsuit is a typical products liability lawsuit and is not out of the norm for this industry, at all, lawyer Paige Sparks tells BeautyMatter. Be sure to let me know! New cases and investigations, settlement deadlines, and news straight to your inbox. Since then, its stock price has fallen 75% and Olaplex slashed its forecast for 2022 sales. According to the Olaplex class action lawsuit, the Olaplex No. The latest lawsuit adds to a mountain of claims from customers warning that chunks of hair have fallen out and their scalp has broken out into a painful rash. Anyone experiencing consistent hair breakage should consult their stylist and dermatologist to best understand their unique hair and skin needs. Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," the suit says. The lawsuit, which was filed on 9 February, includes claims from 30 women who used products from Olaplex, as reported by CNN.The brand is notably sold at retailers such as Sephora and Ulta and is frequently advertised by influencers on TikTok. A 2022 study showed that panthenol, a form of vitamin B5, is effective for the treatment of androgenic alopecia. In 2020, the European Union banned the use of lilial in hair products, and Olaplex has previously said that it removed lilial from its products and issued a new formulation. It is difficult because they are trying to do active damage control (no pun intended) with consumers by promising these products are safe and will not cause hair loss, but each action they are taking could be used against them in litigation.. But JuE Wong, Olaplex's CEO, said in a LinkedIn post on Thursday that Olaplex's products are not to blame for those problems. 3 Hair Perfector once contained lilial, a known sensitizer and allergen linked to infertility. Specifically, this Olaplex product is their Olaplex No.3 Hair Repair Perfector. Hair-care products company Olaplex Holdings, Inc. (Nasdaq: OLPX) said sales . Top Class Actions posted an article about Olaplex in April . They also claimed that lilial, used to give hair products a pleasant smell, has been identified as having endocrine-disrupting properties that could interfere with natural hormone functions and may pose risks to fertility and fetal development. Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. But despite negative claims about the brand, others have reported a more positive experience using Olaplex products. Updated: Feb 23, 2023 / 09:30 AM PST. However, the plaintiffs in this case have an uphill battle ahead of them, as hair loss is a claim thats hard to prove in court. Daniela Sirtori-Cortina. The Olaplex products mentioned in the lawsuit include Olaplex No. David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. These are admissions and statements she is making that can be imparted on Olaplex as a company and used against them as party admissions in a lawsuit. Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. One, brought by law firm Pomerantz LLP, is seeking to represent clients who invested in Olaplex and lost money as its stock slid. The Olaplex hair loss products do have some success stories to share, but they also have a few things you should be concerned about. It was filed on February 9, 2023 in the U.S. District Court for the Central District of California. According to the complaint, multiple Olaplex products contained lilial, a chemical compound that is often used as a perfume in cosmetics until the European Union mandated the ingredient be gone from products by March 2022 due to concerns about its impact on fertility. The lawsuit, filed last week in a Californian district court, claims the plaintiffs "have lost their hair - in some cases more than half and leaving bald spots in others". Olaplex CEO JuE Wong. Overall, she spent $977 on products from 2018 to 2021, according to Sephora online receipts. Photos and documentation ; otherwise it 's he says / she says its forecast 2022... She 's said she 's said she also experienced redness and swelling olaplex lawsuit hair loss her face hairline. Or sensitivity, ' she said she 's still waiting to hear from! 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